DGL Digital Ltd ("we" or "us") are committed to protecting and respecting your privacy.

1. SCOPE OF POLICY

1.1 This policy applies to your use of our website at gocarhire.co.uk (the "Site")

1.2 This policy sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed and used by us.

Controller

We are the data controller responsible for your personal data.

So that we're clear and there's no misunderstanding about how we handle your personal data, we will:

Always keep your data safe and private.

Never sell your data.

Allow you to manage and review your marketing choices at any time.

2. INFORMATION WE COLLECT ABOUT YOU

2.1 We will collect and process the following data about you:

a) Information you give us "Submitted Information": This is information you give us about you by requesting a quote, book a car or by corresponding with us (for example, by e-mail or via the chat functions on the Site). It includes information you provide when you subscribe to any of our services, enter into any transaction on the Site participate in discussion boards or other social media functions on the Site, enter a competition, promotion or survey and when you report a problem with the Site. If you contact us, we will keep a record of that correspondence. The information you give us may include your name, address, date of birth, e-mail address, phone number, the Device's phone number and other registration information.

b) Information we collect about you and your device. Each time you visit our Site we will automatically collect the following information:

(i) technical information, including the internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, device information and the type of mobile device you use, a unique device identifier, mobile network information, your mobile operating system, the type of mobile browser you use, time zone setting "Device Information";

(ii) information about your visit, including the full uniform resource locators (URL), clickstream to, through and from our site (including date and time), services you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, device information;

(iii) transaction information including date, time, amount, currencies used, exchange rate;

3. USES MADE OF THE INFORMATION

3.1 Below is a summary of the key types of data that we make use of as part of the GoCarHire.co.uk services.

We use information held about you in the following ways:

a) Submitted Information: We will use this information:

to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about;

to notify you about changes to our service;

to ensure that content from our site is presented in the most effective manner for you and for your computer.



b) Device Information: We will use this information:

to administer our Site for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

to improve our Site to ensure that content is presented in the most effective manner for you and for your computer;

to allow you to participate in interactive features of our service, when you choose to do so;

as part of our efforts to keep our Site safe and secure;

to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;

to make suggestions and recommendations to you and other users of our Site about goods or services that may interest you or them.



c) Location Information: We will use this information:

to deliver relevant advertising to you;



3.3 We may associate any category of information with any other category of information and will treat the combined information as personal data in accordance with this policy for as long as it is combined.

3.4 If we decide to engage advertisers to promote our products and services, the advertisers and their advertising networks may require anonymised personal data to serve relevant adverts to you and others. We will never disclose identifiable information about individuals to advertisers, but we may provide them with aggregate information about our users (for example, we may inform them that 500 men aged under 30 have clicked on their advertisement on any given day). We may also use such aggregate information to help our advertising partners provide a tailored and targeted campaign, relevant for a sub-section of our users (for example, women in Paris). In some instances we may use personal data we have collected from you to enable our advertising partners to display their advertisement to their target audience.

4. MARKETING

4.1 We want to make it crystal clear how we use your data for marketing purposes and how you can 'opt-out' from receiving any marketing communications from us whenever you want.

4.2 We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.

PROMOTIONAL OFFERS FROM US

4.3 We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.

4.4 You will receive marketing communications from us if you have signed up to our marketing correspondence or if you have not opted out of receiving marketing notifications.

OPTING OUT

4.5 You can ask us or third parties to stop sending you marketing messages at any time by adjusting your marketing preferences via the links in their communications.

5. STORAGE SECURITY & INTERNATIONAL TRANSFERS

5.1 The data that we collect from you will be transferred to, and stored at, a destination inside the European Economic Area (EEA). We will take all steps to ensure that your data is treated securely and in accordance with this privacy policy.

5.2 All information you provide to us is stored on our secure servers.

5.3 Certain Services include social networking, chat room or forum features. Ensure when using these features that you do not submit any personal data that you do not want to be seen, collected or used by other users.

6. YOUR LEGAL RIGHTS

You have rights under data protection laws in relation to your personal data. Please see below to find out more about these rights:

You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you. If you require this, then please reach out to our support team via the chat function or our contact form on https://www.gocarhire.co.uk/contact/.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us. If you require this, then please reach out to our support team via the chat function or our contact form on https://www.gocarhire.co.uk/contact/.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request. Please note that these retention requirements supersede any right to erasure requests under applicable data protection laws.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent.

NO FEE USUALLY REQUIRED

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

WHAT WE MAY NEED FROM YOU

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

TIME LIMIT TO RESPOND

We try to respond to all legitimate requests within 72 hours month.

7. CONTACT

7.1 All questions relating to data and your privacy are welcomed and should be addressed to our support team. If you have any questions, comments or requests regarding this privacy policy then please:

Take a look at our data related FAQs;

Contact GoCarHire.co.uk support via our Contact Us page.